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Joint Sales Calls: Why relationships matter more than you think [Grow Live Episode 33]

Posted on Mar 15, 2018 by in Uncategorized | 0 comments

Industrial distributors can’t know everything there is to know about every product and every application. That’s why in the safety and industrial space, relationships are everything. Today’s Grow Live is all about the strategies behind successful joint sales calls and how to build relationships. Matt Johnson and Natalie Lane join us today to offer up some of their tips on running a joint sales call— from pre-call preparation to the often overlooked follow-up.


Listen now to learn more about:



  • How to collect, coordinate and communicate pre-call information
  • How a good CRM can help your sales process
  • Why you should create an executive summary
  • What the heck is the 2 legs, 2 ears and 1 mouth technique?
  • Tips on how to execute a successful sales call, regardless of placement in sales funnel



“Connect your product to their sub-surface need,” — Matt Johnson CMO & Managing Partner at Spinstak Growth Agency.


Check out these additional resources:




Today’s call to action: Do you have any tips on how to run a sales call like a boss? Let us know in the comments below. Show us some love by commenting, liking and sharing Grow Live and we’ll reward you with some Spinstak swag!


Give us a shout if you need help building sales processes for your company. We’re here to help! Just reach out for a free consultation at or call us at 866-270-0810.

Don’t miss next week’s show! Next week, we’ll follow up this episode with what Sales Enablement is, what it means for your company and how to use it to help your sales team be the best in the business!


Press play if you’re ready to join the conversation!


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