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How to Create Marketing Co-Op Campaigns Where Everyone Wins [Grow Live Episode 25]

Posted on Jan 19, 2018 by in Uncategorized | 0 comments

Whether you’re new to the industrial supply industry or consider yourself an industry wizard, Co-Op dollars can be a tricky topic. What kinds of Co-Op requests do manufacturers like to approve? Which types should be avoided like the plague?


We’ve got your back. Matt Johnson and Renia Carsillo are here to unravel this confusing concept. Listen now to discover the do’s and don’ts of Co-Op requests. Get inspired to dream up your own unforgettable Co-Op campaigns where everyone wins.


Check out our podcasts now to hear more about:


  • Mistakes you may be making with your Co-Op budget
  • The ideal Co-Op scenarios you should be looking for
  • A fool-proof Co-Op How-To
  • Tips on taking your traditional marketing to the digital world



“By working together, creating something useful for the customer, everybody can win,”—Renia Carsillo, Director of Digital Strategy at SMS


Today’s call to action: Do you have experience creating or approving a Co-Op program for your distributors? We would love to hear from you. Share your thoughts in the comments below!


We’re coming at you with an extra-exciting episode next week. We’re taking a break from the BIG topics to give you some tactile advice. Tune in as Safety Marketing Services reveals how to dominate LinkedIn in just 5 minutes a day!


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