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Developing your persona story and why it’s important

Posted on Aug 17, 2017 by in Marketing | 0 comments

Matt and Renia sit down with Misti Ferris, Marketing Manager at Safety Marketing Services to talk about persona stories. So, what the heck is a persona story? Today’s Grow Live podcast will explain what it is and how it can help grow your business. Learn tips to understand your ideal customer and how to provide content that is relevant to them.

Think of content marketing as a tool. If you start with a persona story when you write your content, it’s like giving a hammer to a professional builder. That builder knows how to use that hammer and is meticulous in the work that they do.

“If you don’t start with a persona story, it’s like giving the hammer to a toddler. Crazy things are going to happen.” —Renia Carsillo, Director of Digital Strategy

Join the podcast now and hear more about:

  • Learn the necessary ingredients you need to build the best persona story.
  • Why building a persona story will help you be more relatable to your customers.
  • How to use your persona story in the helpful content you share.
  • Why the best salespeople are great storytellers.
  • How the anti-persona story can help your marketing laser-specific.

“To be successful in digital marketing, you have to be relatable.” —Misti Ferris, Marketing Manager

Are you ready to learn why the persona story is important to successful marketing? Press play if you’re ready to join the conversation!

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